Business Account Manager - Remote Eligible

Business Account Manager

The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.

Responsibilities include: coordinating with Customer Managers to develop and execute business plans, building and managing strategic plans for respective retailers/wholesalers, aligning on strategy and plan with Region Broker Managers, identifying opportunities and threats, feeding CM's with planning analytics to support Cat/Line reviews, NI presentations, etc. Effective trade fund management and visibility, measuring effectiveness of CM's, aligning with Insights lead and being guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions, working with syndicated/other data sources to both manage and inform strategic and tactical trade plans, ad-hoc financial and data analysis, including pre/post event analysis, developing customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative, attending Customer Sales Calls with the Customer Manager Team where appropriate, developing and delivering content as part of the CROSSVIEW Business Review process, ensuring Client's Plans are built and maintained in CROSSVIEW and the Client's Trade Planning System.

Qualifications include a bachelor's degree from a four year university, work experience in sales or marketing for a minimum of 3 years with experience calling on a major chain customer, Excel, Power Point, working knowledge of Nielsen and syndicated data sources, strong communication and people skills, collaboration and influencing skills, ability to be a clear communicator, strategic thinker, and problem solver, ability to effectively prioritize demands and follow through on commitments. Certificates, licenses, registrations: none. Supervisory responsibility: trade specialists. Working conditions: office & field environments. Travel requirements: varies, 30 - 50%. Language skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

About Us: CROSSMARK is a part of Acosta Group – a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.