Business Account Manager IV

Business Account Manager IV

As a Business Account Manager IV, you'll lead strategic growth across complex regional and national customers-owning the plan, shaping the strategy, and delivering results that matter. This role is ideal for a commercially savvy leader who blends customer partnership, analytics, and cross-functional influence.

Act as the primary strategic partner to regional client leadership, delivering consistent experiences and strong business outcomes

Develop and execute customer-specific growth strategies aligned with retailer and manufacturer priorities and VP/MD strategic intent

Own annual and quarterly business planning, guiding Customer Managers to optimize execution

Lead the Business Planning process, partnering with Insights, Planning, and Channel teams to improve performance across key metrics

Analyze promotions, trade spend, forecasts vs. actuals, and volume trends to drive smarter decisions

Manage base volume forecasts, item distribution, promotional strategy, and innovation execution

Enable and coach Customer Managers, measuring effectiveness and elevating performance

Align with Region Broker Managers to identify opportunities, mitigate risks, and strengthen execution

Translate category, brand, consumer/shopper, channel, and retail insights into actionable plans

Leverage Nielsen and syndicated data to inform strategic and tactical trade decisions

Ensure strong trade fund management, transparency, and ROI focus

Conduct pre- and post-event analysis and ad-hoc financial assessments

Set customer-level distribution and merchandising targets with insight-driven activation plans

Participate in key customer sales calls as a strategic partner

Build and deliver content for CROSSVIEW Business Reviews

Ensure all client plans are accurately built and maintained in CROSSVIEW and trade planning systems

Bachelor's degree from a four-year university

3-7+ years of progressive experience in sales or marketing, with proven success managing highly complex regional and/or national chain customers

Strong leadership presence with the ability to influence, align, and lead through others without direct authority

Highly developed relationship-building, networking, and stakeholder management skills

Demonstrated strength in sales strategy, business planning, and strategic thinking

Ability to prioritize competing demands, manage ambiguity, and consistently deliver on commitments

Hands-on experience working with Nielsen and other syndicated data sources to drive insights and decisions

Strong analytical mindset with comfort in financial analysis, forecasting, and performance measurement

Proficiency in Excel and PowerPoint, with the ability to translate data into compelling business stories

Experience leading or overseeing Trade Specialists or similar roles preferred

Comfortable working across office and field environments, with the ability to travel 30% as business needs require

English required; bilingual skills a plus based on business needs

Physical Demand

Stationary position - Consistently

Move, Traverse - Occasionally

Bend - Consistently

Stoop - Occasionally

Climbing - Rarely

Lifting If yes, what is the maximum amount of weight: 15 lbs.

Pushing If yes, that is the maximum amount of weight: 15 lbs.

Listening - Consistently

Carrying - Occasionally