Account Executive
Are you ready to help local businesses thrive while building your own successful sales career? KRTV, the E.W. Scripps affiliate in Great Falls, Montana, is seeking a dynamic Account Executive who will help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, offering everything from traditional broadcast television to cutting-edge digital marketing solutions.
What You'll Do:
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
- In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
- Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
- Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
- Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
- Perform other duties as assigned.
What You'll Bring:
- BS/BA in related discipline preferred or equivalent years of experience.
- Generally 2+ years of proven sales success preferred.
- Experience in strategic account management, broadcast ratings and digital execution preferred.
Our Team:
We have hikers, rock climbers, mountain bikers, kayakers, runners, skiers, gamers, hunters, fishing enthusiasts, beekeepers, western Montana gardeners, travelers, boaters, community leaders, and every other mixture of diverse backgrounds, passions, and life experiences. We are a community of welcoming, mission-focused, and lively people who continue to grow as we grow our company and rise to our full potential in every aspect of our business.
Where You'll Live, Work, and Play:
Great Falls, MT, is where outdoor enthusiasts enjoy the big small-town charm and quick access to national parks. Skiing is right outside your door as well as an expansive 40 miles along the River's Edge Trail. Enjoy a picnic at Gibson Park and Giant Springs Heritage State Park or get inspired by the local culture and art at the C.M. Russell Museum. Take a step back in time with The Lewis & Clark Interpretive Center and the First Peoples Buffalo Jump State Park to explore Montana's heritage and history. Whether you want to unplug and get off the grid and onto a hike surrounded by wilderness or enjoy the small-town charm of the local farmers market, restaurants, dog parks, and fly fishing or cultural events and performances at the Mansfield Center for Performing Arts, Great Falls has something for everyone. There are many reasons to claim Great Falls as a great place to live, including the reminder that you are walking in the footsteps of "the greats" from Lewis and Clark, the Blackfeet Indians, and the grizzly bear.
What We'll Offer:
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.