Account Executive

Account Executive

WBNS 10TV (Columbus, Ohio) a TEGNA Company, is home to employees who strive to serve our local community every day 24/7 through a passionate commitment to deliver the latest News, Weather and Sports across all platforms. Columbus is one of the fastest growing cities in the county, attracting a diverse and educated population to fill its workforce landscape.

10TV has an exciting opportunity for a highly motivated Account Executive to join our successful and forward-thinking local sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships in addition to providing customer focused solutions through an integrated suite of media resources that includes broadcast television, digital, OTT and other emerging products.

As an integrated multi-media Account Executive, you will use a consultative approach to generate revenue with local and regional clients from our extensive and market leading portfolio such as:

• CBS affiliate (WBNS) and digital sub channel 10.2 (MeTV)
• Digital Marketing Solutions – OTT, Display and Local.com

This in-demand position requires the ability to cultivate new relationships in the local business community, and the ability to generate digital and non-traditional revenue. Experience packaging multiple platforms such as TV and digital is a plus. In addition, the ability to work in a fast-paced business climate and effectively multi-task is a must.

Roles and Responsibilities:

• Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly and annual basis.
• Prospect and set appointments with businesses we do not currently work with in order to conduct Client Needs Analyses to better understand their unique problems, and the solutions we can propose to solve them.
• Develop advertising solutions for new customers that deliver results to their customers.
• Work target accounts in the pipeline at all times and replenish as these accounts emerge.
• Conduct Needs Analyses and account reviews to uncover the customer's most essential needs.
• Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (OTT, Display and Local.com) and its integration with TV
• Effectively negotiate with customers to meet a winning return on investment.
• Upsell current customers by providing proof of performance and solid results.
• Collaborate internally to provide timely and accurate traffic instructions and conduct account maintenance including make-goods posts, and aging/collections.
• In collaboration with pre-sales team, create and deliver formal written and verbal presentations to clients.
• Use CRM to manage day to day activity, build a pipeline and ensure execution, in addition to forecasting weekly.

Qualifications:

• 2+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

EEO Statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.