Social Media Account Manager

Social Media Account Manager

Job Purpose:

The Social Media Account Manager is responsible for leading the strategic and operational execution of client social media portfolios. They oversee all aspects of content planning, campaign management, reporting, and performance optimization for a set of key clients. The Manager acts as the primary liaison between clients and the internal agency team and plays a critical role in building trust, identifying growth opportunities, and delivering campaign excellence.

This leadership role balances strategic oversight with hands-on execution, mentoring junior staff while aligning with broader client business objectives.

Key Responsibilities:

Client-Facing Responsibilities:

• Act as the lead contact for assigned clients, owning the relationship and ensuring proactive communication.
• Set strategic social direction and content calendars aligned with client objectives and brand tone.
• Present and defend campaign strategies, reports, and performance insights.
• Lead monthly/quarterly business reviews and performance analysis meetings.
• Identify upselling and cross-selling opportunities (e.g., influencer campaigns, media boost budgets).

Team Collaboration:

• Oversee and guide Account Executives, ensuring project milestones and deliverables are met.
• Collaborate closely with creative, media buying, and video production teams.
• Maintain workflow efficiency and resolve cross-functional bottlenecks.

Leadership and Mentorship:

• Delegate tasks effectively and supervise content and campaign rollouts.
• Provide coaching, feedback, and development plans for direct reports (if applicable).
• Support onboarding of new social team members and ensure adherence to internal processes.

Reporting Line:

• Deliver weekly and ad hoc strategic updates to senior management.
• Participate in strategic planning meetings and support new business development efforts when required.

Operational Tasks:

• Ensure all campaigns are delivered on scope, on time, and within budget.
• Approve content, post schedules, and paid campaign parameters before client presentation.
• Troubleshoot performance drops and initiate data-driven adjustments.