Senior Executive, Customer Experience & Customer Relations

Senior Executive, Customer Experience & Customer Relations

Since 1979, Performance Motors Limited (PML) has been an authorised dealer of BMW cars and official importer for BMW Motorrad in Singapore. As a long-time partner of this German luxury automotive brand, PML has come to be associated with great performance, driving pleasure and service excellence.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we're connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You'll Be Doing

As a Senior Executive, Customer Experience & Customer Relations, you will play a key role in delivering consistent and exceptional customer experiences and ensuring effective case resolution, contributing to stronger customer loyalty and reinforcing a positive brand perception at the dealership.

The position works closely with internal stakeholders and BMW Asia to manage customer feedback and escalations, while also driving continuous Customer Experience improvement initiatives across Sales and Aftersales.

• Manage customer feedback across its full lifecycle, ensuring timely responses, accurate tracking, and appropriate escalation. Serve as a key contact for complex or sensitive cases, working closely with relevant teams to drive coordinated resolutions and review customer communications for professionalism and brand consistency.
• Manage the Voice of Customer ecosystem, ensuring data accuracy, monitoring customer satisfaction metrics, and translating insights into performance improvement actions with relevant teams.
• Coordinate and manage customer board meetings with key stakeholders, preparing materials, tracking KPI performance and action plans, ensuring visibility and follow through.
• Support and enhance customer experience standards across all touchpoints, from showroom interactions to service journeys, by conducting quality checks, identifying improvement opportunities, and partnering with frontline teams to deliver a consistently premium experience.
• Represent the organisation in customer care governance, ensuring alignment with regional standards, and acting as a key liaison on customer‑related matters.
• Support operational aspects of Customer Experience and Customer Relations, including invoice coordination and the smooth execution of customer experience programmes.

Who We're Looking For

• Diploma or Degree in Business Administration, Communications, Service Management, Hospitality Management, Marketing, or related fields.
• Minimum 4 years of relevant experience in Customer Experience (CX), Customer Relations (CR), complaints management, service quality, or customer management, preferably in a service-driven environment.
• Prior experience in a luxury or premium‑brand environment will be advantageous.
• Strong data analysis and interpretation skills.
• Excellent written and verbal communication skills.
• Comfortable working with multiple stakeholders and managing sensitive or escalated customer cases.
• Detail-oriented, organized, and able to manage multiple priorities.

Why Join Us at Sime Motors?

• Be part of a trusted brand with a regional footprint
• Work with cutting-edge automotive technology
• Grow your career in a supportive, performance-driven culture