National KEY Account Manager Vending

National Key Account Manager For Vending

The national key account manager for vending is a senior management position with business responsibilities that involves developing, implementing, and monitoring Red Bull's sales strategy in the vending channel and effectively managing the team. The key responsibilities consist of effectively managing the team and achieving sales, volume, and profitability targets for the channel. This senior position requires a "hands-on" leader with strong teamwork skills, capable of setting clear expectations and objectives, setting ambitious goals, and delivering key initiatives. The national vending manager must be able to develop a medium-term vision based on a deep understanding of customers, trends, and opportunities, with attention to detail. The person must be comfortable taking calculated risks, identifying and exploiting opportunities, and achieving commercial advantages.

Areas That Are Your Strengths

All responsibilities that will be entrusted to you:

• Lead and manage the implementation of Red Bull's commercial strategy in the vending channel.
• Lead and manage the vending team with the appropriate commercial strategy to achieve the objectives set by the company.
• Develop short- and medium-term customer strategies in line with the general national sales policy to ensure a presence in all vending machines.
• Implement campaigns, activations, and corporate strategies by working together with colleagues from other departments (MKT, On Premise).
• Analyse available data sources (e.g. Aneda, EVA and customer data) and derive customer's growth opportunities.
• Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
• Develop plans for annual business and effective promotion.
• Prepare yearly negotiations (including different scenarios) with focus on Red Bull's sales drivers and Red Bull's customer spend strategy.
• Produce excellent conceptual selling decks and establish Red Bull as the category leader.
• Carry out and manage the annual negotiation process with key customers.
• Agree with customers that Red Bull will always be available in their vending machines.
• Continuously monitor and adjust volume and profitability targets using existing sales reports.
• Prepare and discuss the success of executed plans (e.g., with customers and show Red Bull's contribution to the customer's business).
• Continuously research to better understand the needs of both customers and the team and respond with programmes (in line with brand value) that are mutually beneficial.
• Develop effective partnerships so that Red Bull is considered a key supplier and a driver of profitable growth.
• Strive for category leadership with key strategic retailers within the energy drink category.
• Build strong networks between companies and establish a close cross-functional relationship with the commercial marketing department. Jointly develop winning strategies for the customer category and conceptual sales.