Key Account Manager

Key Account Manager

The Key Account Manager is assisting to NKAM in entrepreneurial leadership role for development, implementation & tracking of Red Bull's sales strategy. Thereby delivering sales, volume & profitability targets for major national Off Premise Customers are crucial responsibilities. This role requires a 'hands-on' leadership over regional key accounts performance, to set clear expectations & objectives with aggressive goals & delivers on key initiatives.

The Key Account Manager needs to be able to devise a medium-term vision, based on thorough understanding of customers, trends & opportunities with attention to detail. The person needs to feel comfortable to take calculated risks, identifying & exploiting opportunities & to achieve business advantages. Sharing best practices with colleagues & customers which enable Red Bull to gain competitor advantage is a matter of course. A creative, analytical & challenging personality, oriented towards actions, who is able to build strong strategic customer relationships & to collaborate within the company cross-functional & international.

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Implement of Red Bull's commercial strategy at all key customers at the regional level with supervision of NKAM Assist to NKAM in designing & implementation of National KA strategies Assist in development of short & mid-term customer strategies in line with the overall national sales policy Implement regional price strategies & establish the customer pricing accordingly
• Analyze available data sources (e.g. Nielsen, scanner & customer data) & derive customer's growth opportunities Assist in planning for sales forecast & preparation of trade spend budget to hit profitability targets Develop annual business & effective promotion plans for regional customers with supervision of NKAM Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull's sales drivers and Red Bull's customer spend strategy at the regional level Take active part in preparation of excellent conceptual selling decks & establish Red Bull as the category leader
• Conduct & lead yearly negotiation process at key customers at the regional level Assist to NKAM in successful negotiations with customer on Red Bull's Perfect Store concept
• Continuously track & adjust volume & profitability targets by using existing sales reports for responsible clients Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull's contribution to customer's business Use the Perfect Store Audit to manage the execution in store effectively
• Continually search to understand customer needs better & respond with programmers (in line with the brand equity) that are mutually beneficial Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
• Responsible for document turnover with Distribution partner for controlling and monitoring of Red Bull Trade marketing expenses Budget control of the expenses incurred for Regional Customer being executed via Distributor (non-direct contracts)