Strategic Account Manager

Strategic Account Manager (SAM)

WBRE 28 (NBC) & WYOU 22 (CBS) are in search of a Strategic Account Manager (SAM). This position plays an integral role with our Sales Team and focuses primarily on Digital Sales, Digital Media Strategy and Digital Execution. As lead digital specialist, you will coordinate with our Sales Managers and Director of Sales and other SAM's to meet our overall digital revenue goals.

WBRE & WYOU is operated by Nexstar Media – the country's largest holder of TV stations and represents best-in-class digital products. These include but are not limited to:

• 2822news.com; 2822Now CTV Streaming App, OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; digital automotive solutions; various other 3rd party digital products

If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WBRE & WYOU is where you want to work!

Principal Duties And Responsibilities:

• Work with Director of Sales and General Manager and other Strategic Account Manager(s) to develop complex sales strategies and break them down into simple, understandable concepts
• Work with Sales Management and Account Executives to generate digital revenue
• Develop media strategies for growth based on advertiser goals
• Identify strong prospecting categories and assist the sales team with compelling talk tracks that get their foot in the door
• Perform in-depth data analysis to deliver actionable insights & recommendations
• Evaluate KPIs, optimize campaign performance and oversee implementation of Monthly Account Reviews for advertisers
• Lead and direct activities of the integrated digital specialist and digital sales coordinator
• Drive new business development and active account growth
• Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner
• Liaise between sales & production teams for developing marketing creative for clients, such as in banner video display, videos, emails, and other marketing material
• Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics
• Assist management with aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams
• Other duties as assigned

Specialized Knowledge/Skills/Abilities:

• Bachelor's degree in marketing, Advertising, or Communications preferred
• Minimum three years of digital sales experience with digital sales management experience plus
• Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST.
• Experience in digital video strategy, with an emphasis on streaming television (OTT, CTV).
• Ability to identify developmental needs of others and coach, mentor or otherwise help others improve their knowledge and skills
• Significant knowledge of local digital marketing services product offerings and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment
• Excellent critical thinking & problem-solving skills
• Able to multi-task and handle several projects at a time.
• Proficiency in Microsoft Office Suite. Design software ability a plus.
• Experience with Wide Orbit, Sales Force, Waymark (AI Commercial Production), ComScore, Nielsen are a plus.
• IAB and/or Google AdWords Certification a plus.
• Automotive & database digital marketing experience is also a plus.
• Excellent follow-up, strong organizational skills and attention to detail
• Fluency in English; with excellent communication skills, both verbal and written
• Valid Driver's License

Our Values:

We respect our audience, customers, team members and owners. We encourage every individual's contribution and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communication, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve.

Opportunity:

With markets ranging from small to major, Nexstar has a place for every experience level. Whether you're just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation, The Hill.com and The CW.

If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today and let's discuss how you can contribute to our success!