Strategic Account Manager

The Strategic Account Manager works alongside our Account Executives, supporting new business development and existing account growth, while training and enhancing their understanding of digital strategies. As a lead digital specialist, you will coordinate with our Sales Manager and General Manager to meet our overall digital revenue goals.

• Develops and executes sales strategies which result in exceeding revenue targets in digital revenue.
• Identifies strong prospecting categories and assists the sales team with compelling talk tracks that get their foot in the door.
• Conducts client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both short-term and long-term digital strategies.
• Evaluate KPIs, monitor and optimize campaign performance, and clearly communicate performance metrics to advertisers, ensuring they gain maximum value from their investments.
• Crafts complex strategies and breaking them down into simple, understandable concepts.
• Develops and cultivates client relationships alongside Account Executives.
• Drives new business development and active account growth.
• Supports the training and development of sales professionals.
• Performs other duties as assigned.
• Minimum three years of digital sales experience with digital sales management experience a plus.
• Experience in digital video strategy, with an emphasis on streaming television (OTT, CTV).
• Experience executing successful digital campaigns with display, email, social, audio streaming, search, and more.
• The ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
• Experience with Google Analytics is preferred.
• Excellent communication skills, both oral and written.
• Valid driver's license with an acceptable driving record and reliable transportation.

Nexstar is an Equal Opportunity Employer

Apply at Nexstar.tv