Regional Account Manager

Regional Account Manager

The Regional Account Manager is responsible for developing, implementing, and managing sales and marketing strategies designed to increase revenue and brand awareness across assigned theatre locations. This role focuses on theatre rentals, group sales, food and beverage (F&B) sales, and related promotional initiatives. The Regional Account Manager is accountable for achieving or exceeding revenue goals by identifying opportunities, prospecting new business, coordinating with operations and marketing teams, and ensuring successful event execution.

The position requires strong organizational, communication, and project management skills, as well as the ability to utilize multiple media platforms to deliver marketing messages effectively.

This role reports directly to the Corporate Sales Leader and works in close collaboration with the Chief Marketing Officer, District Directors, and designated sales and marketing team members.

Essential Functions and Duties

• Maximize theatre space utilization through private and corporate rental opportunities.
• Develop, manage, and maintain a theatre rental database, including cultivating relationships with guests, businesses, and community partners.
• Prospect and secure rental opportunities through multiple sales channels.
• Coordinate with operations teams to ensure client needs and expectations are met.
• Drive attendance by prospecting and developing group sales opportunities.
• Coordinate event execution in partnership with operations to ensure guest satisfaction.
• Create and execute group sales marketing plans using convention calendars, school calendars, film release schedules, and other resources.
• Build and maintain relationships with studios to secure advanced screenings and film-related events.
• Prospect for and secure group dining and catering sales for Take Five, Zaffiro's, Big Screen Bistro, and other in-theatre dining venues.
• Collaborate with Corporate Marketing on community-focused promotional initiatives.
• Direct planning and execution of banquet and catering promotions, utilizing standardized menus.
• Partner with the Film Department, studios, and community organizations to promote key film initiatives.
• Align marketing strategies with operational goals by communicating regularly with theatre management.
• Support and participate in training initiatives for sales and marketing programs.
• Evaluate local media opportunities to maximize brand and product exposure.
• Represent the company in community outreach, event planning, and special projects as assigned.
• Maintain industry knowledge through continuing education, professional organizations, and publications.
• Protect company assets and information by adhering to confidentiality and compliance standards.
• Perform additional duties as assigned to support company objectives.

Job Requirements

• Bachelor's degree in Sales, Marketing, Business, or a related field; or commensurate experience.
• Three to four (3–4) years of sales and marketing experience, preferably with retail or hospitality exposure.
• Strong interpersonal, verbal, and written communication skills, including editing and proofreading.
• Ability to develop relationships with corporate staff, theatre associates, vendors, and community partners.
• Strong organizational and project management skills; ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office applications, particularly Excel.
• Proven ability to achieve or exceed assigned sales targets.
• Flexible schedule availability, including evenings and weekends; ability to travel 25–50% within assigned region.
• Strategic thinker with creativity and attention to detail.

Physical Requirements

• Frequent sitting, talking, hearing, and use of hands to handle or touch objects, tools, or controls.
• Occasional standing and walking.
• Ability to occasionally lift or move up to 25 pounds.
• Specific vision requirements include close vision and the ability to adjust focus.
• Work is performed in an office or theatre environment, with occasional travel.
• Noise levels range from low to moderate, with occasional loud environments.

Equal Employment Opportunity

Marcus Theatres is an equal opportunity employer. We are committed to hiring and retaining a diverse workforce and fostering an inclusive, people-first culture. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected under applicable federal, state, or local laws.