Martech Implementation Manager

MarTech Implementation Manager

The MarTech Implementation Manager is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Manager will improve efficiencies across the organization and establish standard methodologies for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

Position Responsibilities:

• Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.
• Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
• Collaborate with IT on continuous development work and closely align initiatives on our web properties.
• Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
• Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
• Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making.
• Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc.
• Consent Management Platform (Onetrust Cookie Consent), Client Preference Centre for Marketing and Services, Agile Project Management, Digital and Marketing platforms and technologies, Financial Industry and/or Wealth knowledge. Bill 64 (Law 25), Bill 96, GDPR, CCPA, AdChoices, and other relevant Privacy requirements. Working knowledge of: Tracking Technologies, Cookies, Pixels, etc

How will you create an impact?

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement. The MarTech Implementation Manager will collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance. They will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Required Qualifications:

• Undergraduate degree in engineering, computer science, or IT-related field
• At least 5 years of demonstrated experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
• Strong JavaScript, XML, HTML, CSS, and computer programming concepts
• Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
• Hands-on experience in event-driven data layer implementation for Adobe Analytics
• Hands-on experience creating and maintaining SDR implementations.
• Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
• Self-motivated standout colleague with a strategic approach
• Strong organizational, communications, and time management skills