Digital Analytics Implementation Lead

Digital Analytics Implementation & Migration Lead

The Digital Analytics team ensures client-facing products are measurable and optimized by defining key user interactions, implementing tagging strategies, and maintaining data quality. We enable reporting on advisor engagement, support cross-channel analytics, and drive improvements in user experience. Our work also helps measure call deflection, reduce friction, and ensure data-driven enhancements across digital journeys.

We are seeking a Digital Analytics Implementation & Migration Lead to design, govern, and scale enterprise-wide analytics solutions that drive customer journey measurements across channels. This role is central to our transition from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA), ensuring that we unify data from web, mobile, and enterprise systems to unlock cross-channel insights and real-time decision-making.

As the bridge between business stakeholders, product teams, and technical engineers, you will oversee tagging frameworks, data governance, and QA in AA while leading the migration and adoption of CJA. This includes leveraging tools like Apollo to accelerate configuration, enforce governance, and improve efficiency in Adobe platform implementations.

Key Responsibilities

Cross-Channel Data Capture & Governance

• Lead the design and implementation of Adobe Analytics across web and mobile applications.
• Define and manage scalable data layer architectures to ensure accuracy across digital touchpoints.
• Configure and maintain Apollo tagging frameworks to streamline analytics setup, governance, and documentation.
• Conduct rigorous QA and validation of tagging implementations to ensure reporting accuracy.
• Establish governance frameworks, documentation, and standards to maintain data integrity.

Migration to Adobe Customer Journey Analytics

• Translate existing AA metrics, dimensions, and events into CJA schemas and data connections.
• Partner with data engineering teams to integrate CRM, CDP, and marketing systems into CJA for a unified view of customer journeys.
• Oversee reconciliation of data between AA and CJA to validate migration success.
• Enable analysts and stakeholders to adopt CJA dashboards and cross-channel reporting capabilities.

Cross-Channel Analytics & Insights

• Build an enterprise-wide analytics foundation to measure customer journeys across channels and devices.
• Ensure implementations support business needs for journey analysis, attribution, and personalization.
• Collaborate with marketing and analytics teams to deliver actionable insights and optimize experiences.

Enterprise Transformation & Collaboration

• Partner with engineering, product, and marketing stakeholders to align technical execution with strategic goals.
• Work with enterprise data teams to integrate Adobe platforms into Snowflake for advanced analytics.
• Promote a data-driven culture by educating stakeholders on analytics capabilities and governance.
• Stay current on Adobe product innovations, Apollo best practices, and industry trends for cross-channel measurement.

Qualifications

• Bachelor's degree in computer science, data analytics, information systems, or related field (or equivalent experience).
• 4+ years of hands-on Adobe Analytics (AA) implementation experience across web and mobile.
• Proven experience with Adobe Customer Journey Analytics (CJA), including schema design, data connections, and cross-channel reporting.
• Hands-on expertise configuring Apollo to streamline Adobe Analytics/CJA deployments.
• Strong knowledge of tag management systems (Adobe Launch or equivalent) and data layers.
• Technical skills in JavaScript, SDKs, APIs, and mobile app frameworks (iOS/Android).
• Experience with QA/testing tools such as Adobe Experience Platform Debugger or ObservePoint.
• Excellent communication skills, with the ability to translate technical solutions into business value.

Preferred Qualifications

• Adobe Certified Expert in Adobe Analytics or CJA.
• Familiarity with Adobe Experience Platform (AEP), Real-Time CDP, and AJO.
• Proven track record using Apollo to manage analytics implementation lifecycles.
• Experience integrating Adobe platforms with CRM, CDP, and marketing automation tools.
• Knowledge of data compliance regulations (GDPR, CCPA) and governance best practices.
• Exposure to Agile/Scrum environments and large-scale digital transformation initiatives.

Ideal Candidate

• You are a hands-on digital analytics leader who thrives at the intersection of technical execution and strategic transformation. You bring proven expertise in Adobe Analytics implementation and are ready to lead the migration to Adobe CJA, leveraging tools like Apollo to ensure scalability, governance, and efficiency.
• You combine deep technical knowledge with the ability to influence and educate stakeholders, making complex journeys understandable and actionable. Most importantly, you are driven by the mission of helping the enterprise move beyond siloed data toward a truly unified view of the customer journey.

Pay Range: $110,475-$184,125/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace. LPL supports over 29,000 financial advisors and the wealth-management practices of 1,100 financial institution, servicing and custodying approximately $1.9 trillion in brokerage and advisory assets on behalf of approximately 7 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation's leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team.
• Limitless Career Potential: Your career at LPL has no limits, only amazing potential.
• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients.
• Impactful Work: Our size is just right for you to make a real impact.
• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds.
• Community Focus: We care for our communities and encourage our employees to do the same.
• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home.

Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL