Account Manager - Hardlines - Lowe's Media Network

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Thank you for dedicating your time and talent to Lowe's. We want to give you more opportunities to learn and grow, so if you find a position you're interested in below, we encourage you to apply!

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Your Impact

Over the course of 100 years, Lowe's strategy has always been rooted in serving our customers. We are guided by our mission: together, deliver the right home improvement products, with the best service and value, across every channel and community we serve. As part of the centennial milestone, Lowe's is once again finding new ways to service customers, as well as our brand partners. Powered by 100 years of customer behaviors, insights, and intelligence, our market-leading marketing and vendor services solutions is now expanding with available media for advertising, including onsite, offsite, in-store, and experiential activation capabilities. As part of this expansion, Lowe's is developing a new organization to lead this initiative and help our brand partners extend their brand and product messages to Lowe's online and in-store and help customers more easily shop for the products they love, need, and discover. Key to this new organization is a seasoned Client Services Account Manager for Lowe's One Roof Media Network.

About the Role: The Client Services Account Manager will serve as a strategic partner to our Sales Managers to help translate customer advertising objectives into data-driven and effective advertising packages. The Client Services Account Manager will work cross-functionally to support both pre-sale media plan building and proposals and post-sale campaign management and reporting for clients, ensuring holistic success of our clients' digital advertising programs. This individual will have a passion for marketing and advertising sales, particularly pre-sales campaign strategies, and will be closely aligned with other sales team members and cross-functional groups. This position requires strong communication skills and strong attention to detail, in a fast-paced sales environment. A core function of this role is to be a strategic and trusted partner to advertisers, identifying challenges, prescribing solutions, and consulting on implementation. Your primary objective is to drive advertiser interest and engagement with the Lowe's One Roof Media ecosystem.

What You Will Do

1. Responsible for a team of individual contributor direct reports based on category revenue volume ($20 million+) and account base complexity
2. Cultivate account relationship sales growth by supporting the sales process for new client campaigns and providing robust mid-and-post-campaign insights, analysis, and recommendations
3. Work with sales team on RFPs to customize proposals that have creative ideas and compelling inventory solutions that best meet and exceed client expectations and proposal objectives at the account & campaign level
4. Collaborate with ad sales managers on new business sales presentations and QBRs, thoughtful & creative media plans, and custom ideation, including leading the charge on upsells
5. Partner with the Ad Operations teams to ensure that campaigns are executing and meeting the performance requirements for each campaign across all buying platforms
6. Leverage internal data including audience metrics and user profiles to recommend sophisticated digital strategies for each client
7. Serve as the lead day-to-day point-of-contact for advertiser/ad agency relationships pre-sale efforts, inclusive of, but not limited to, understanding client's marketing objectives, preparing the RFP response, inventory checks, driving strategy, collecting collateral (research & marketing)
8. Work alongside sales managers and the marketing team to collaborate on the creation of client facing materials, including presentations & RFP decks that can be delivered as complete solutions achieving all client needs and ensuring that the collateral tells the appropriate story to clients
9. Partner with all cross-functional pod members, especially Sales Managers, Ad Operations and Marketing, to ensure that the proposed campaign elements are being accurately executed
10. Monitor client and partner performance to implement strategies to ensure achievement of internal and client KPIs, including providing campaign performance reporting and analysis, optimizing and guiding team to meet performance KPIs

Minimum Qualifications

• Bachelor's Degree Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent experience
• 3 Years Experience in digital media, client services, or sales support at an ad tech or media company, programmatic execution experience preferred, with more than a full year of client-facing experience
• Experience using reporting intelligence tools such as Salesforce, Excel, Tableau, Domo, Looker, etc.

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Pay Range: $98,200.00 - $164,000.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.