Email Technical Operations Specialist

Email Operations Specialist

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising.

L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain's Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance.

We are currently looking to fill an Email Operations Specialist position at L2TMedia!

Job Summary

The Email Marketing Deliverability Specialist will lead the execution and optimization of our email campaigns on behalf of the automotive dealers we serve. This role will be responsible for understanding and maintaining the systems that power our email products. This role focuses on ensuring the health, scalability, and performance of our email campaigns – including domain and mailbox management, mailbox setup, deliverability monitoring, and ongoing maintenance of accounts.

Responsibilities

• Manage cold email infrastructure including domains, mailboxes, and sending platforms.
• Utilize L2Ts proprietary email designer tool to create and execute email campaigns, including setting graphics, writing compelling subject lines and body copy.
• Monitor campaign performance and compile related KPIs including email delivered, open and click rates.
• Maintain product specific SOPs and ensure processes are being followed.
• Monitor domain reputation and email deliverability.
• Proactively identify and mitigate deliverability issues including blacklistings, spam traps, etc.
• Troubleshoot all email campaign issues and engage with third-party vendor support as needed to ensure resolution.
• Research and report on adherence to CAN-SPAM, GDPR and other email regulations.
• Manage mailbox rotation, warm-up processes, and sending limits across multiple domains.
• Build process and documentation for scalable domain and mailbox management.
• Coordinate with external vendors and technical partners.
• Keep abreast of new tools, platforms, compliance updates, and best practices in the cold email space to ensure our infrastructure remains competitive and compliant.
• Hire, onboard and train team members on all processes and platforms.
• Cross train employees across departments.
• Provide performance feedback for direct reports and mentor staff in their career progression.

Education Requirement

• Bachelor's degree in Marketing, Information Technology, Computer Science, or related field.
• Proficient with Microsoft Office, including Excel and PowerPoint.

Required Skills

• 2+ years' experience in technical email marketing.
• Strong copywriting skills with a proven ability to execute high-performing email campaigns.
• Analytical and detail-oriented mindset with a problem-solving approach.
• Familiarity with basic HTML for template creation.
• Innovative mindset in identifying potential product enhancements, exploring feasibility of enhancements and demonstrating value to clients.
• Self-starter with strong time management and organization skills.

Preferred Skills

• Understanding of DNS records, email authentication, and domain/IP reputation.
• Experience using tools such as Instantly, Smartlead, Lemlist, or similar.
• Understanding of API integrations and ability to synthesize related documentation.
• Experience with email list validation and hygiene tools such as FindyMail, ZeroBounce, or similar.
• Agency-side digital media or advertising experience.

L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays. The base salary range for this full-time position is $60,000.00 to $90,000.00 and based on experience and location of where the job is performed. L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.