Sr. Account Manager - Amazon

Sr. Account Manager - Amazon

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!

We are hiring a highly motivated and experienced Sr. Account Manager - Amazon to join our team at Knix. As an Sr. Account Manager - Amazon, you will play a critical role in driving revenue and optimizing our presence on the Amazon platform. You will be responsible for managing and growing our direct-to-consumer (DTC) brand's presence on Amazon, leveraging your expertise in eCommerce, marketing, and sales to maximize results.

About You:

• Results-oriented: You're a go-getter who's motivated to achieve and surpass targets. You have a proven track record of driving sales on Amazon and know how to use data to make smart decisions.
• Data-driven: You have a knack for analyzing data and making sense of complex information. You love digging into performance metrics to uncover insights that shape strategies and improvements.
• Collaborative: You're a team player who thrives in a collaborative environment. You build strong relationships with colleagues, external partners, and agencies. Communication is your strong suit, and you know that teamwork is key.
• Manages Ambiguity: You're adaptable and thrive in fast-paced environments. Juggling multiple projects and shifting priorities doesn't faze you. You know how to stay cool under pressure.
• Sweats the Small Stuff: Attention to detail is your superpower. Whether it's crafting compelling product listings, managing ad campaigns, or analyzing performance, you take pride in getting every detail right.
• Creative Problem Solver: You're a master problem-solver who loves thinking outside the box. Challenges are just opportunities for you to find innovative solutions and optimize our brand's presence on Amazon.
• Customer-focused: Providing exceptional experiences to customers is important to you. You understand that happy customers drive success. Their needs always come first in your strategies and decision-making.
• Demonstrates Integrity: You have strong ethical standards and can handle sensitive information responsibly and represent our brand with authenticity and integrity.

The Opportunity:

• Amazon Account Management: Take ownership of our brand's Amazon presence and ensure the account is effectively managed to achieve sales and revenue targets.
• Sales and Revenue Optimization: Develop and execute strategies to increase sales, improve conversion rates, and drive revenue growth on the Amazon platform.
• Product Listing and Optimization: Create compelling product listings that highlight key features and benefits, optimize content, keywords, and imagery to maximize visibility and improve search rankings.
• Advertising and Promotions: Plan and execute Amazon-focused advertising both within and outside the platform (e.g., Google-to-Amazon) campaigns, including sponsored ads, display ads, and promotions, to increase product visibility, drive traffic, and generate sales.
• Inventory Management: Monitor inventory levels, track sell-through rates, and collaborate with the supply chain team to ensure optimal stock availability and prevent out-of-stock situations.
• Competitor Analysis: Conduct regular market research and competitor analysis to identify trends, opportunities, and potential areas for improvement, and adjust strategies accordingly.
• Performance Analytics: Utilize analytics tools and reports to monitor and evaluate key performance metrics, such as sales, traffic, conversion rates, and ROI, and provide actionable insights to drive continuous improvement.
• Collaboration and Relationship Building: Work closely with cross-functional teams, including marketing (brand & digital), sales, planning, operations, finance, customer experience, and our sister brand Kt by Knix to align strategies and ensure a seamless customer experience on Amazon.
• Stay Up-to-Date with Amazon Best Practices: Keep abreast of the latest Amazon trends, policies, and best practices, and proactively implement changes and updates to optimize our Amazon presence.
• Customer Service and Reviews Management: Monitor and respond to customer inquiries, reviews, and feedback, ensuring a high level of customer satisfaction and brand reputation on the Amazon platform.
• Partner/Agency Collaboration: Collaborate with external partners or agencies specializing in Amazon channel management to develop and execute joint strategies that align with our brand's goals and objectives.
• Contract Negotiations: Assist in negotiating contracts and agreements with partner agencies, ensuring clear expectations, deliverables, and performance targets are established.
• Compliance and Policy Adherence: Ensure partner/agency compliance with Amazon's policies, guidelines, and best practices, addressing any issues or concerns promptly and effectively.

Qualifications:

• Proven experience as an Amazon Channel Manager or similar role, driving revenue growth on the Amazon platform
• Strong understanding of e-commerce, digital marketing, and sales principlesIn-depth knowledge of Amazon Seller Central and FBA (Fulfillment by Amazon) processes and tools
• Proficiency in using analytics tools, such as Amazon Retail Analytics (ARA), Helium 10, or similar platforms
• Familiarity with Amazon advertising platforms, including Sponsored Products, Sponsored Brands, and DSP (Demand-Side Platform)
• Excellent analytical skills with the ability to interpret data and make data-driven decisionsStrong communication, negotiation, and relationship-building skills
• Detail-oriented with exceptional organizational and time management abilities
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and deadlines
• Bachelor's degree in business, marketing, or a related field (preferred)