International Account Manager

International Account Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our New York City office.

The International Account Manager plays a critical role in driving customer retention and new business growth for COTERIE, PROJECT & MAGIC through strategic partnerships with international government associations and agents globally. This individual contributor position is responsible for meeting and exceeding revenue targets by developing strong relationships with government trade bodies, international agents, and pavilion organizers to expand our international footprint. A key focus of this role is to ensure exceptional customer experience throughout the sales cycle, fostering long-term partnerships that drive sustained international participation across our portfolio of events.

The Account Manager will be tasked with selling across multiple products and revenue streams, targeting international government associations, trade promotion agencies, and authorized agents who facilitate group participation from their respective countries and regions. This individual will work closely with the Head of Sales to implement the international sales strategy, develop new market opportunities, and maximize revenue potential from international exhibitors and visitors.

Key responsibilities include:

• Sell across multiple products and revenue streams for our three branded shows, meeting and exceeding assigned monthly and edition sales quotas through international government associations and agent partnerships.
• Work assigned international territories to strategically develop and nurture a robust pipeline of government trade bodies, international agents, and pavilion opportunities to drive sustainable, long-term revenue growth from international markets.
• Implement pipeline management practices to maintain accurate forecasting models that provide leadership with real-time, data-driven insights for international market penetration and strategic business planning.
• Demonstrate excellence in CRM utilization by documenting interactions with government associations, agent partnerships, and international prospect progression within Salesforce to enhance team collaboration and relationship management.
• Consistently achieve and exceed weekly productivity KPIs focused on proactive outreach to international trade bodies, agent recruitment, pavilion development meetings, and follow-up communications to maximize international sales effectiveness.
• Collaborate with the Head of Sales to develop and execute an international sales strategy for assigned territories, including defining government touchpoints, creating customized pavilion packages, and capitalizing on international trade trends.
• Proactively seek out new international business opportunities by leveraging government trade intelligence, attending international trade missions, and performing global market analysis.
• Skillfully negotiate contracts and agreements with government associations and international agents, addressing cultural considerations and regulatory requirements to close deals and maximize international revenue.
• Build and maintain strong relationships with key international stakeholders, including trade commissioners, commercial attachés, and authorized agents, ensuring a top-tier experience throughout the partnership cycle.
• Support international market research and opportunity assessments to identify new countries and regions for expansion across our three branded shows.
• Stay updated on international trade policies, government initiatives, and competitive international events to ensure relevance in sales pitches and stakeholder interactions.
• Maintain accurate and up-to-date international sales pipeline, activity, and stakeholder data within Salesforce to track progress, forecast revenue, and ensure effective follow-up across time zones.
• Work closely with the Head of Sales and relevant teams to monitor key international accounts, pavilion placements, and sales progress across all three branded shows.
• Establish and maintain a strong international presence through regular attendance at trade missions, embassy events, and international trade shows, staying informed on global market trends and government trade initiatives.
• Demonstrate thought leadership by actively participating in international trade discussions and maintaining visibility in global trade promotion circles.
• Collaborate with internal teams, including marketing, operations, and event management, to ensure international customer needs are met and cultural requirements are accommodated across all three shows.
• Support team initiatives, share international market insights, and contribute to a positive, results-driven team culture focused on global expansion.