SEO Account Executive

SEO Account Executive

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact

Our SEO team is looking for an SEO Account Executive with a focus on GEO (generative engine optimisation) and AI Search. This exciting role offers the opportunity to work with renowned brands, making a tangible impact on their digital performance. As a key member of the team, you'll drive SEO execution, ensuring high-quality deliverables and adherence to deadlines.

This role offers a great opportunity to work in an environment that combines innovation through AI with exceptional client integration. We are looking for someone who is interested in working on performance-led accounts with an enthusiasm for data and an eye for detail.

The SEO Account Executive will support client projects including keyword research, technical site optimisation, content auditing, reporting and new business analysis. They should be comfortable presenting ideas to the wider account teams with the support of their managers.

Key Responsibilities

• Support account managers and directors with client projects including reporting, research, analysis and optimisation
• Leverage industry reporting, analysis and insight tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, Ahrefs, etc.
• Support the delivery of high-quality outputs including technical audits, keyword research, on page recommendations and content audits
• Support the wider team in identifying ways to integrate our AI tools, Imagine and Sidekick, into workflows
• Communicate professionally with client stakeholders, helping to form strong relationships
• Support GEO (AI Search) optimisation across clients, including analysis of AI-generated SERP formats, AI search results, conversational answers and entity visibility
• Assist in optimising structured data, entity-based signals, and content designed for AI-driven search experiences
• Monitor emerging AI search features (Google AI Overview, ChatGPT, Bing Copilot, Perplexity, etc.) to identify opportunities and trends
• Help deliver GEO-focused insights for clients, ensuring content performs across both traditional and AI-enhanced search surfaces

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills and Experience

• Some previous exposure to or interest in SEO/GEO, ideally in an agency (but not essential)
• Experience with balancing multiple tasks, deadlines and manager expectations
• Good attention to detail, confident working with numbers and words and experience in Excel and Powerpoint
• Presentation skills, including communicating to small groups, client stakeholders and preparing presentations
• Some previous experience working with tools like Google Analytics, Adobe Analytics, Google Search Console, SEMRush, Ahrefs
• Interest in GEO (Generative Engine Optimisation), including AI-powered search ranking behaviour, conversational results, and new search interfaces
• Awareness of structured data, entity optimisation and schema markup
• Understanding of how AI models summarise, rewrite and evaluate web content
• Curiosity about emerging AI search tools and ability to monitor performance across AI Overviews, ChatGPT, Bing Copilot, Perplexity and other generative search engines

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location