Senior Account Executive, Social

Senior Account Executive, Social

London, United Kingdom

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Google has consolidated its media agency partnership into WPP's GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry. The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence. MFG is committed to the growth of our people as a means to unleash the potential of Google's business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.

The Media Activation Senior Executive is responsible for the effective management of biddable media activity. This involves building on existing strong Paid Social knowledge to manage flawless delivery of testing plans & media plans via analysis, optimisation and campaign management. The Media Activation Senior Executive will begin to develop further expertise within Paid Social; this depth of knowledge will complement the breadth of skills already attained so that the Media Activation Senior Executive can begin to contribute to channel-level strategy, identifying opportunity to innovate and optimise effectively.

What we need from you

• Management of designated campaigns & accounts, including campaign pacing & campaign hygiene, as well as recommending and executing on improvements via optimisation
• Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
• Responsible for producing campaign reports, including data inputting and providing insightful commentary and strategic recommendations for clients
• Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
• Managing campaign launches across all relevant channels
• Responsible for In-flight campaign optimisation
• Providing assistance and mentoring for new starters
• Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
• Assist with internal data maintenance, issue identification and solution development that your team conducts
• Responsible for sending external RFPs to publishers

Skills and Experience

• Proven experience at Account Executive level in a Digital Media or Advertising role, specifically within Paid Social
• Experience in managing biddable media accounts across multiple markets
• Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third- party platforms ( e.g. 4C)
• Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
• Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re. developing new skills)
• Strong communication skills
• Strong organisational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
• Good general knowledge of (and passion for) all areas of digital marketing and media
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• Proficiency in Microsoft Excel is desirable
• Ability to assist and support other team members

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location