Associate Account Manager, Paid Social

Associate Account Manager, Paid Social

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Associate Account Manager, Paid Social

Position Overview:

The Associate Account Manager - Paid Social is responsible for managing and executing paid social media campaigns via multiple social channels. In this role you will be responsible for helping grow multiple brands through paid execution, monitoring performance, making campaign optimizations, and reporting on results. You will be an integral part of the paid social process, working with multiple teams, both internally and externally. You will be a team player, who is highly organized, pays attention to detail, and thrives in a fast-paced environment.

Key Responsibilities:

• Manage paid social marketing campaigns (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok) for Fortune 1000 clients
• Manage and execute strategic social marketing plans that meet client's goals
• Demonstrate how to pull and organize campaign data effectively
• Understand strategic differences between campaigns and set-up
• Present and gain approval on campaign tactics
• Forecast, generate and maximize performance opportunities with social and planning team
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Assist with the billing process through financial inputting and reconciliation
• Maintain positive relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of social marketing expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in social marketing, digital marketing as well as consumer behaviour and recommend improvements to accounts

What You Bring:

• Bachelor's degree or relevant college certificate
• Minimum of one (1) year of paid social experience and/or digital marketing account management
• Experience using social biddable platforms (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok)
• Experience building, monitoring, and optimizing full funnel paid social campaigns
• High level of attention to detail and the ability to handle and prioritize multiple accounts
• Ability to interact in a professional manner and deal with interagency teams, creative agencies, and vendors face-to-face
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Experience with analytical tools
• Technical and analytical mindset
• Experience with Prisma a desirable asset

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an email to Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

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