Account Manager, Paid Social

Account Manager, Paid Social

The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels. As the Account Manager, you will be responsible for the day-to-day management of a client's paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client's business objectives.

Your Impact:

• Manage paid social media campaigns (Facebook, Twitter, Snap, LinkedIn, Pinterest)
• Create, manage and execute strategic paid social plans that meet client’s goals.
• Define a campaign strategy and deliverables plan that exceeds client expectations.
• Create, present and gain client approval on campaign strategies and tactics.
• Oversee and deliver on account management business processes.
• Forecast, generate and maximize revenue opportunities with clients.
• Monitor, track, evaluate and optimize campaign performance to maximize client investment.
• Cross-functional campaign development with internal biddable teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behavior and recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

Your Qualifications:

• Hands on experience planning and executing paid social campaigns
• In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, Linkedin, Pinterest)
• Great attention to detail and time management skills
• Minimum of 2-3 years of paid social experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive and collaborative we are, the greater work we can create together. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.