Account Executive, Programmatic

Account Executive, Programmatic

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

As a Programmatic Account Executive, based in our Central Manchester Campus, you will be responsible for supporting the management and optimization of programmatic campaigns. You will develop strong platform knowledge, contribute to programmatic planning, and assist with data analysis under the guidance of more senior team members. Working closely with Programmatic Account Managers, you will contribute to the execution of programmatic media activity, striving for best-in-class delivery and insightful commentary through data analysis. Your focus will be on ensuring seamless campaign implementation and contributing to client objectives and KPIs within the Programmatic channel and the WPP Open ecosystem.

Reporting Structure: Reports to Programmatic Account Manager.

Key Responsibilities

• Campaign Management:
• Support the implementation, management, and daily optimization of programmatic campaign activity to excel in reaching client objectives and KPIs.
• Assist in creating media plans designed to achieve specified KPIs.
• Support on the day-to-day Quality Assurance (QA) process, minimizing errors and ensuring consistent and accurate adherence to process.
• Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.
• Client and Partner Support:
• Prepare client reports and assist in basic campaign analysis, extracting insights to support recommendations for future activity.
• Work with partners and attend regular platform training to develop programmatic skillset and industry knowledge.
• Operational Excellence:
• Contribute to the appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
• Assist in ensuring financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
• Help maintain standards and processes throughout the end-to-end campaign lifecycle.

Skills and Experience

• Programmatic Aptitude: Passion for programmatic activation and driving excellence. Demonstrating developing proficiency in core trading platforms (e.g., DV360, TTD, Amazon), with an affinity for numbers and an analytical thought process.
• Foundational Knowledge: Eagerness to develop an understanding of programmatic buying, optimization levers, and major platforms.
• Analytical & Organisational: Ability to manage time effectively, strong attention to detail, and capable of working as part of a group to analyze campaign data and identify trends and actionable insights.
• Communication: Excellent communication skills, both written and verbal.
• Mindset: Proactive and self-motivated, always looking to expand knowledge and capabilities within the programmatic landscape and industry trends.

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.