Measurement Implementation Expert, Gtech Ads, Google Customer Solutions (english, Korean)

Measurement Implementation Expert, gTech Ads, Google Customer Solutions (English, Korean)

Google creates products and services that make the world a better place, and gCare's role is to help bring them to life. The teams of trusted advisors support customers globally. The solutions are rooted in the technical skill, product expertise, and a thorough understanding of the customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure the customers benefit from the full potential of Google products. gCare GCS is GCS's arm that partners specifically to solve for the GCS segment of high-growth, dynamic and big opportunity customers focusing on both depth and breadth technical solutions.

In this role, your knowledge of online media combined with your communication skills and problem-solving abilities shapes how new and existing businesses grow. In specific, as the digital ads landscape continues to mature with a growing suit of Ad products, businesses are increasingly seeking deeper analytics with respect to measuring incrementality and marketing mix. Providing a clear sense of return on investment to businesses is key to growing their confidence in Google as an ad-platform of choice.

You will understand customer business objectives and solve relevant measurement problems that advance measurement maturity across Google's product suite. As an Measurement Implementation Expert, you will be responsible to help the customers navigate increasing measurement ambiguity through a deep command of trends around privacy, conversion analytics, and attribution best practices.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you'll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
• Experience in translating quantitative data into actionable insights.
• Experience with SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
• Ability to communicate in English and Korean fluently to support client relationship management in this region.

Preferred Qualifications:

• Master's Degree in Analytics.
• Certification in digital advertising measurement.
• 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced analytics integrations.
• Ability to operate self-sufficiently and also collaborate as part of a team.
• Ability to work in fluid environments.
• Excellent time-management skills.

Responsibilities:

• Develop a deep understanding of client needs basis their MOs/CBOs, measurement objectives and provide optimal measurement strategy and define right KPIs based on their eligibility criteria.
• Design and execute measurement studies (conversion lift studies, MMM calibrations etc.) for clients and optimize for success, and ensure there is a StatSig read on uplift.
• Provide knowledge of measurement platforms (e.g Ads, GeoX or CL platforms) and advanced problem-solving skills to design measurement studies. Model results and triage to ROI analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
• Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.