Sr. Account Coordinator

Sr. Account Coordinator

Manage and execute end-to-end email campaigns using SFMC, including asset management, deployment, and reporting. Develop and optimize user journeys through Journey Builder, Automation Studio, and other SFMC modules. Build personalized campaigns using AMPscript and dynamic content blocks. Implement and assess A/B testing strategies to enhance campaign performance. Collaborate with stakeholders to understand campaign briefs and ensure timely delivery. Troubleshoot rendering, deliverability, and personalization issues, ensuring best practices and compliance (e.g., GDPR). Einstein Send Time Optimization (STO) to maximize email performance and engagement. Implement Einstein Content Selection to dynamically personalize email content using AI-driven recommendations. Integrate Einstein Messaging Insights to continuously analyze campaign performance and optimize future sends.

Must have skills:

• Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio.
• Proficient in AMPscript, HTML, and CSS with an understanding of email rendering standards.
• Solid grasp of email marketing best practices, segmentation, targeting, and GDPR compliance.
• Strong written and verbal communication skills with experience working independently and with cross-functional teams.
• Creating emails
• Creating templates
• After campaign gets deployed. Then carry out post deployment activity
• Creating data extension
• Segmentation, targeting is part of day-to-day execution

Good to have skills:

• Hands-on experience with Braze; Braze Practitioner Certification is an added advantage.
• Exposure to other platforms like Adobe Campaign, Responsys, Acoustic, or Braze.
• Familiarity with FreeMarker scripting, IP warm-up strategies, and campaign troubleshooting techniques.
• Einstein Send Time Optimization (STO) to maximize email performance and engagement.
• Email, Journey and Automation
• Basic SQL (marketing cloud specific concepts)

Key responsibilities:

• Plan, build, and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud and other ESPs, ensuring timely delivery and adherence to best practices in segmentation, targeting, and compliance (e.g., GDPR).
• Develop and optimize personalized customer journeys using SFMC modules such as Journey Builder, Automation Studio, Email Studio, and Audience Builder.
• Create, test, and analyze A/B campaigns to improve open rates, click-throughs, and conversions; troubleshoot rendering and deliverability issues using HTML, CSS, AMPscript, and FreeMarker.
• Manage campaign assets and dynamic content versioning, including creative rendering, link validation, filter setups, and automation logic to enhance efficiency and engagement.
• Collaborate with cross-functional stakeholders to gather requirements, maintain documentation, monitor performance, and proactively identify improvements in marketing automation programs.
• Einstein Send Time Optimization (STO) to maximize email performance and engagement.
• Retail client (candidate can come from any domain)
• Execution in SFMC

Education Qualification:

• Any Graduate (Preferable Engineering Graduates)

Certification If Any:

• Salesforce Email Specialist
• Braze practitioner
• Any other certification on other ESPs, (Adobe, responsys) Good to have

Shift timing:

EST (6.30PM to 3.30AM IST) Night shift

Location:

DGS India - Bengaluru - Bhartiya City Block 1

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent