Senior Account Manager - Media Effectiveness

Audience Creation And Insight Creation Role

The purpose of this role is to lead the creation of audiences, data analysis, and insight creation to fuel the strategy and planning.

Key Responsibilities:

Identifies best approach for audience creation

Builds audiences or directs team (Associate, Supervisor or IDC) building audiences for use in insights, plans and potentially direct activation

Compiles data to answer research questions and inform insights and strategy

Creates audience profiles and synthesises data into themes

Elevate data to deep, actionable insights, resulting in identification of audience needs

Builds relationships with internal teams to drive more insightful strategies and plans

Leads client presentation of Insights findings

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent