Senior Analyst - BCG Vantage, Customer Experience, Ecommerce & Digital Growth (consumer)

Senior Analyst – BCG Vantage

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

This role will be uniquely positioned between the Marketing, Sales, and Pricing (MSP) functional practice area and the Consumer industry practice area.

BCG's Consumer Practice is one of the firm's largest industry practice areas and continues to grow across all regions. BCG's Consumer practice creates breakthrough innovations for clients in the three sectors: consumer goods, retail, and fashion & luxury.

BCG's MSP practice works with leading companies that choose to embrace revolutionary opportunities to redefine the future of customer demand & innovation, marketing, pricing, sales, and customer experience. The eCommerce / CX topics have experienced significant growth within BCG, driven by innovative offerings in the AI space and beyond.

As a Senior Analyst – BCG Vantage in a Topic Activation role within the Customer Experience / eCommerce / Consumer topics, you will work in a growing global team, delivering value to clients via individual expertise and/or institutionalized BCG Vantage assets (products, tools, data, workshops, frameworks, surveys, domain-specific data and related expertise, etc.).

You will also support commercialization efforts for the eCommerce / Digital Growth topics by contributing insights based on key stakeholder trends and developments, helping craft proposals, client workshops, and marketing materials. You will also contribute to developing intellectual property and assets for the business, and assist in onboarding and training of junior colleagues. Occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements and design/develop solutions.

Necessary experience for this role:

• 2+ years of consulting experience in eCommerce required; candidates with consulting experience strongly preferred
• In lieu of consulting experience, 3+ years minimum industry experience required; 4-6+ years of industry experience strongly preferred
• Deep expertise in eCommerce business models, growth drivers, and innovations across the ecommerce value chain
• Experience in one or more of the following: DTC eCommerce, B2B eCommerce, Marketplaces, or omnichannel retail
• Strong business acumen, problem-solving capabilities, and exceptional oral, written, and interpersonal communication skills
• Enthusiasm for staying up to date on the latest ecommerce and consumer trends (GenAI, Agentic, etc.), an entrepreneurial spirit, and a track record of building successful working relationships with senior stakeholders

Ideal candidates have experience:

• Conducting quant / qual research to understand customer needs and pain points
• Building data-driven business cases to prioritize eCommerce investments and innovations

Optional/nice to have qualifications:

• Hands on keys experience in financial modelling, conversion rate optimization, A/B testing, product management, retail media, social commerce, or performance marketing
• Working fluency in additional languages

As a Senior Analyst – BCG Vantage, you will work face to face with clients and with BCG Project Leaders, Associates and Consultants. In the period between cases, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.

• The base salary range for this role is $100,450.00 - $108,500
• In addition to your base salary, your total compensation will include a bonus of up to 16% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All of our plans provide best in class coverage:

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer.