Senior National Account Manager (f/m/d)

Senior National Account Manager

The Global Sales team connects Bose with people who share our belief that sound is the most powerful force on earth. Through collaboration with external retail partners and internal strategic partners, Sales helps deliver Bose products to people who share in our passion for sound.

We are looking for a Senior National Account Manager to join our Strategic Reseller team in Germany. In this role, you will build exceptional strategic partnerships with key German retailers. Develop innovative multi-year account plans which focus on profitable revenue growth and that elevate the Bose brand above its competitors within the market. Have great attention to detail to build product & account forecasts which are accurate and reliable. Work cross functionally within Bose to ensure marketing campaigns are best in class, website positioning is category leading, store displays are highly engaging and retail staff are Bose brand advocates.

Responsibilities:

• Full responsibility for account revenue targets, expenses, and performance.
• Build & maintain exceptional strategic partnerships with retailers.
• Develop innovative multiyear account plans which focus on profitable revenue growth and that elevate the Bose brand above its competitors within the market.
• Regularly meet retailers to measure performance against account plan and build sales & marketing initiatives working alongside Bose UK marketing manager.
• Work cross functionally to build highly engaging new product launch plans with retailers.
• Negotiate annual commercial terms, invoice pricing, SOA support and marketing & display costs.
• Build regular QBR, account review and product review presentations and confidently present these to both the retailer and internal senior management.
• Have great attention to detail to build accurate and reliable product & account forecasts which are aligned to retail partners.
• Review and present Bose performance each week covering: account revenue, account sell through, Bose share within account and Bose market share (GFK).
• Build and maintain strong relationships with all key internal stakeholders from across the business.
• Lead annual commercial negotiations including terms, rebates, MDF, SOA, and marketing investments with clear ROI focus.
• Monitor Bose performance vs. competitors and recommend strategic countermeasures.
• Identify and drive transformational initiatives (e.g., premium brand spaces, POS digitization, smart audio demo concepts, interactive display solutions).
• Manage all account administration covering SOA confirmations to retailers, tracking and claims processing. Work with finance to ensure account health is always strong with a clean account ledger.
• Conduct business to the highest standard ensuring legal compliance is maintained at all times.

Skills Required:

• Fluency in English and German (Verbal / Written / Presentational)
• 5 Years+ commercial sales experience working with large retailers.
• Previous responsibility for a Top 3 strategic account (MMS, Otto, Euronics, Expert) and experience in premium consumer electronics TV/Audio/IT ctg.
• Experience of working with retailers digitally.
• Strong understanding of how to maximize sales online.
• Driven and self-motivated to continually achieve sales targets.
• Exceptional relationship builder, presenter, negotiator, and influencer.
• Exceptional financial acumen and business planning ability.
• Analytical, ability to accurately forecast and a great attention to detail.
• Team player who can work cross functionally & internationally.
• Ability to deal with change and ambiguity.
• MS office skills in particular Excel and PowerPoint

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.