Adobe Target & Analytics Implementation Lead

Adobe Target & Analytics Implementation Lead

We are looking for a skilled Adobe Target & Analytics Implementation Lead to lead testing, personalization, and data-driven optimization across our digital platforms. In this role, you will work closely with marketing, UX, IT, and development teams to implement and optimize Adobe Target, Adobe Analytics, and Customer Journey Analytics solutions. You'll drive experimentation strategies, troubleshoot complex implementations, and translate data insights into meaningful personalization and measurable ROI.

In this role, you will:

• Diagnose and troubleshoot technical issues related to delivering custom site experiences.
• Transmit and partner with development and business teams regarding the execution against the desired testing strategy.
• Drive technical effort working with IT partners, site management and creativity to ensure timely execution of testing and/or personalization cadence.
• Implement and configure Adobe Target for website. Set up and manage Target activities, including A/B tests, multivariate tests, and personalized experiences.
• Monitor the effectiveness of a/b tests, digital campaigns and iterate to yield higher ROI (return on investment). Accelerate implementation and achieve ROI on the Adobe Target investment.
• Design and implement CJA or Adobe Analytics solutions to accurately track user interactions and behaviors across digital platforms.
• Troubleshoot and resolve data collection issues, working closely with developers to implement fixes and enhancements.
• Interpret test results and provide insights for data-driven decision-making.
• Personalization Strategy: Collaborate with marketing and UX teams to develop and implement personalized content and user experiences.
• Recommendations: Provide recommendations for personalized offers and experiences based on data analysis and user behavior.

Work model: Hybrid. We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Atlanta, GA. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

What you need to have to be considered:

• Strong-to-advanced proficiency in JavaScript, CSS, HTML, and website debug skills.
• 5+ years of experience as an Adobe Target/Tag Manager/Adobe Analytics/CJA Implementation Engineer or similar role. In-depth knowledge of A/B Test and Learn, Adobe Analytics, Google Analytics including configuration, reporting, and troubleshooting.
• Data layer expertise and experience. Must have designed data layer and foundation for setting up Adobe Analytics for large sites.
• Knowledge of Adobe Variables, Events, Classifications and Processing Rules.
• Utilizing debugging tools relevant to Adobe Analytics, such as Adobe Debugger, browser developer tools.
• Creating Web Analytics Dashboards.

These will help you stand out:

• Ability to work independently and as part of a team. And ability to handle multiple projects and priorities.
• Self-motivated, responsive, professional, and dedicated to customer success.
• Possess an innovative, problem-solving, and solutions-oriented mindset.

Applications will be accepted until 02/06/2026. Compensation: The annual salary for this position is between $112,500 – $132,000 depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.