Senior Account Manager - Insights (p1970)

Senior Account Manager- Insights

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

Senior Insights Account Manager

As the Senior Insights Account Manager, you bring 84.51° insights platform expertise to our clients, providing direct support and consultation that improves their adoption and value creation. You will provide in-depth knowledge of the capabilities and application recommendation tied to specific business problems. Your role will be to bring a strong understanding of client goals & objectives and share a clear point of view on how our platforms, data, insights can be used to inform merchandising, brand and activation strategies.

You connect data and insights to tell stories, have a desire to solve problems, and a passion for building and growing client relationships. You also demonstrate a growth mindset, adaptability in the workplace, and knowledge of the retail and consumer goods industry.

Responsibilities

This is a strategic consultant role, grounded in deep focus on insights value creation, increasing daily adoption of our Insights products with clients. Your goal is to increase client adoption of their subscriptions, and drive value in ways that earns your clients' repeat subscription investment.

Our insights solutions support a range of client business needs, including driving business results, supporting sales, omnichannel insights, new product innovation, brand and marketing strategy, and shopper trends all with a lens on how this impacts their overall business growth, both at Kroger and their holistic company. You will be responsible for both proactive and reactive consultation with a portfolio of assigned clients to help connect their business questions & needs to analytical maps of how they can best solve with 84.51° Stratum, 84.51° OnDemand, 84.51° Data Direct and 84.51° In-Queries.

• Day-to-day 84.51° Stratum, 84.51° OnDemand and 84.51° Data Direct support.
• Provide expertise on the platform utilization as well as application of our data and insights to support merch processes.
• Guide clients on opportunities to bring insights into media planning.
• Provide best practices, hands-on support for client business analyst, customized training when relevant.
• Maintain value tracking for insights utilization and application.
• Consultation on 84.51° In-Queries question bank utilization.
• Provide expertise on the 84.51° In-Queries platform capabilities as well as research design.
• Act as internal solution experts to product team, testing new capabilities, providing feedback on innovation, and funneling opportunities back to inform product roadmaps.

This involves understanding clients' business needs to effectively train them within the 84.51° Stratum tool and consult them in successfully leveraging the data within the CPG-retail landscape.

Qualifications, Skills, and Experience

Successful candidates will thrive in a fast-paced, highly collaborative environment focused on growth, and will possess the following:

Skills:

• Client Service Mindset
• Proficiency in 84.51° Insights Platforms
• Stakeholder Management
• Data-driven Storytelling
• Basic analytic Road-mapping and Consumer Research Design
• Retail Industry Knowledge

Experience:

• 2+ years of relevant client-facing consulting or sales experience
• Shopper Data & Insights Solutions (preferred experience with 84.51° data & insights)
• Insights Acumen and Knowledge (preferred but not required)
• Education: Bachelor's degree

Pay Range: $99,000 - $167,900 USD