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Account Manager - Programmatic Demand

Own the growth of programmatic demand by expanding DSP partnerships and revenue
London
Mid-Level
2 weeks ago
JCDecaux

JCDecaux

Provides outdoor advertising solutions including bus shelters, billboards, street furniture, and digital displays across urban environments.

Account Manager, Programmatic Demand

Programmatic Digital Out of Home (pDOOH) is growing exponentially as a route to market for OOH trading. As an Account Manager, Programmatic Demand at JCDecaux, you will play an essential role in servicing demand from our DSP partners. DSPs are increasingly influential in how DOOH is planned and the tactics for pDOOH campaigns, so your role will be to influence them to a) understand the role that DOOH can serve as part of their marketing activity and b) that JCDecaux provide data, measurement, creative and media opportunities they should be capitalising on.

You will support our Programmatic team by building professional and positive relationships within the programmatic buying community. Your ultimate goal is to deliver extraordinary service that grows our programmatic DOOH demand.

Demand Generation & Revenue Performance

Build relationships with DSPs to grow programmatic revenue for JCDecaux

Actively participate in customised engagement sessions: hosting, presenting, and educating key collaborators, both internally and externally, about programmatic OOH's impact on the media mix

Devise engagement plans and business development strategies: you should be seen as the most trusted, curious and effective media owner in the business

Deliver revenue against pre-determined targets. Additionally, accurately forecast for each DSP across the calendar year

Share performance data with your clients through Quarterly Business Reviews (QBRs) and following up with Post Campaign Analysis (PCA) presentations

One of our core values is around "Test and Learn". Adopt a "what can we test next" approach and build 'learning agendas' with the DSPs and their clients so their knowledge is constantly improving around the impact of pDOOH

Collaborate with your colleagues on the demand team on all aspects of programmatic sales

Acquire and share a deep knowledge of JCDecaux' products and services. Bring the best of JCDecaux to your clients within your regular communications to provide additional creativity and innovation to our partners

Stay informed on industry matters, the media marketplace, and digital & AdTech ecosystems, including DSPs, SSPs, DMPs, etc.

Team Contributor

Collaborate with various JCDecaux departments to deliver proactive and effective sales services

Collaborate closely with team members to maintain a high level of external service

Promote a culture of collaboration, innovation, creativity, and personal accountability across the team

Encourage a feedback culture where we collectively learn from our experiences

Support the Head of Programmatic Demand and your teammates in their respective activities, specifically around a strategy of Engagement, Education, and Inspiration with relevant stakeholders

Communication and Interpersonal Skills

Demonstrate confident communication and presentation skills across all levels

Exhibit excellent written and verbal communication skills

Build and maintain positive relationships both internally and externally

Motivation

Be a self-starter with the ability to prioritise and manage client expectations effectively

Adapt to working independently, as well as part of a team, supporting colleagues and sharing information

Use your initiative and demonstrate a confident approach to decision-making

Manage your time optimally, ensuring timely delivery of tasks

Develop a deep understanding of business, financials, products/services, and market needs

Deliver work proactively and collaborate across departments to meet commitments

Your Qualifications and Experience

Proven experience in sales within the digital advertising sector is crucial

Familiarity with Programmatic Digital Out of Home is an advantage, but not essential

Experience with CRM systems for data input and report generation is desirable

Previous experience in customer-focused or fast-paced environments is beneficial

Track record of contributing to successful teams

Capability to perform effectively under operational pressure and time constraints

We believe in building a diverse and inclusive culture and positive employee experience.

We are One Team, more than just ourselves.

We are customer first, we understand, and help solve our customers' problems.

We Test & Learn, we are empowered to learn and grow, unafraid of change.

We choose to care, we are committed to doing the right thing, the right way.

It's really important to us that we give as much to our colleagues as they give to us.

Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.

We believe that diversity of thought, experience and background provides the platform for great creativity.

We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can't promise to give you exactly what you want, but we do promise not to judge you for asking.

About our recruitment process….

1. You find or get sent this job advert, read it, and feel like you're you'd be a great addition to the JCD family.

2. You send in your application to let us know you're interested.

3. We see your application, get excited, and give you a call.

4. You'll meet us twice, depending on the role prepare a presentation and we'll get to know each other.

5. You'll begin your journey with us, we're excited to support and develop you throughout your career.

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Account Manager - Programmatic Demand
London
Customer Success
About JCDecaux
Provides outdoor advertising solutions including bus shelters, billboards, street furniture, and digital displays across urban environments.