Amazon Ads Account Manager, Large Customer Sales (LCS)

Amazon Ads Account Manager

Amazon Ads operates at the intersection of eCommerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of devices. If you're interested in joining a rapidly growing organization, focused on a video-first strategy to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place. We are looking for a customer obsessed account manager to create strong first impressions with first-time advertisers and support campaign success through insights and reporting. Ads account managers play a critical role in our ability to prioritize both quality and speed to launch campaigns and ensure they meet client goals and objectives. In this role, you will partner closely with the ad sales account team. You will be responsible for ensuring that campaigns and customers are set up for success. This role requires a high level of operational excellence to ensure our campaigns launch as planned to meet client expectations. This role is highly collaborative, working as an extension of the core account team: account executives, sales account managers, and creative & campaign managers.

Key job responsibilities:

• Become a knowledgeable partner on Amazon advertising solutions
• Partner with sales account teams to create media strategies and surface opportunities to improve campaign performance or success
• Manage end-to-end campaign launches including: strategizing and creating initial media plans, forecasting cross-product and cross-channel campaigns for optimal media mix, educating advertisers on ad placement requirements/opportunities
• Work cross-functionally with sales, campaign & creative managers & ad operations to ensure accurate campaign booking and set up
• Accelerate prospecting of advertiser onboarding and/or reactivation, owning pre-launch campaign activities (i.e. forecasting, media planning)
• Support campaign optimization recommendations and product expansion through cross-channel forecasts, insights, and media proposals showcasing optimal media mix
• Provide sales team with support for prospecting new business by providing inventory forecasts across Amazon ads suite
• Act as measurement consultant for campaigns based on customer KPIs
• Execute measurement set-up to ensure campaign success
• Partner with sales team to strategically grow partnerships, providing mid-campaign and end-of-campaign reporting and insights, and owning campaign measurement analyses.
• Create campaign reporting using Amazon and third-party data, surfacing any opportunities to improve performance based on client KPIs

A day in the life:

You will earn trust and foster frustration-free advertiser experiences by partnering with Amazon sales teams (account executives, sales account managers, and campaign & creative managers) to create media proposals for advertisers that are new to Amazon ads. You will strategize and build media plans aimed at helping advertisers grow their business and marketing objectives while upholding our end customers' experience. You will work with internal stakeholders to deliver reporting and actionable insights that matter to our advertisers. During the pre-sales process, account managers create media plans that will meet advertisers campaign goals and KPIs and identify any opportunities for account executives to present strategic opportunities, whether that is through measurement or product expansion. You will oversee Amazon first-party and third-party measurement set-up pre-launch and the deliver campaign metrics and reporting during and/or after the campaign ends. You will use data to provide account teams with strategic opportunities that they can take to our customers. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.

About the team:

This role may support various categories/verticals based upon the needs of large customer sales business. The role still focuses especially on Amazon's video activations, including Prime Video ads and other streaming TV opportunities. Account managers work with AEs, AMs, CCMs, AdOps, measurement, among other teams to ensure flawless campaign execution.